# Create a quiz funnel

Source: https://sofunnels.com/guide/quiz-funnels
Last updated: 2026-10-05

A quiz step shows one question per screen, scores the answers and gives each visitor a result, such as Beginner or Advanced. Each result can lead to its own page, offer and emails. Answers are saved to the contact, and people who leave halfway can get a reminder email that takes them back to where they stopped.

- **Plan:** Every plan; reminder and result emails need Basic or Pro
- **Where:** Add a Quiz step on the flow builder, then open it

## Build a quiz

1. On the flow builder, add a **Quiz** step and open it. The quiz builder opens.
2. On the **Questions** tab, add your questions. Start with a **Welcome screen** if you want an introduction.
3. Add a **Contact details** question to ask for a name, email or phone. Turn on "Let them skip" if the email should be optional.
4. Give each answer points in the question settings if you want a score.
5. On the **Results** tab, add a result for each group of visitors, such as Beginner and Advanced, with the score range that leads to it.
6. Use **Preview** to take the real quiz. Answers in preview are never saved.

## Question types

| Type | How it works |
| --- | --- |
| Welcome screen | An optional introduction with a headline and a Start button |
| Single choice | Pick one answer; moves on automatically |
| Multiple choice | Pick several, with an optional minimum and maximum |
| Yes / No | A two-answer question |
| Short text and Long text | Typed answers, shown on the Submissions page |
| Rating | A score from 1 to 5 or 1 to 10 |
| Contact details | Name, email and phone, each switched on or off |
| Ending screen | Shown at the end when nothing is connected after the quiz |

## Send each result to its own page

In the quiz builder, press **Create a path for each result**. soFunnels adds a Condition after the quiz with one branch per result, so each group lands on the page and offer made for them.

You can also branch on a single answer, the score, or whether the quiz was finished, with an ordinary [Condition](https://sofunnels.com/guide/conditions-splits-and-delays).

## Remind people who do not finish

Press **Add a reminder for people who do not finish**. Once someone has given their email, a reminder email can bring them back. Its button reopens the quiz where they left off, for up to 14 days.

> **Good to know:** nothing is saved about a visitor until they give a valid email. Someone who finishes without one is counted as an anonymous finish, not as a lead.

## See how your quiz is doing

The **Insights** tab shows how many people saw the quiz, how many finished, left it unfinished or finished without giving an email, the average score, how results split and how each question was answered, counted from your live funnel. Each person's answers, score and result also appear on the Submissions page.

## Frequently asked questions

### Can visitors cheat the score?

No. Scores and results are worked out by soFunnels from the published quiz, not by the visitor's browser.

### Can I send a different email for each result?

Yes, on Basic and Pro. Put the result emails behind a Wait and a "Finished the quiz" condition, so they go out only after the quiz is complete.

### What if someone takes the quiz twice?

Each attempt is saved separately, and finishing the same attempt twice does not count it twice.

## Related guides

- [Branch, A/B test and delay your funnel](https://sofunnels.com/guide/conditions-splits-and-delays.md): Use Condition, Traffic Split and Delay steps in soFunnels to send buyers and non-buyers different ways, A/B test pages, and time follow-up emails.
- [Capture leads and manage contacts](https://sofunnels.com/guide/leads-and-contacts.md): Build opt-in and application forms, see every lead and their answers on the Contacts page, filter by funnel, and export contacts and submissions to CSV.
- [Send automated follow-up emails](https://sofunnels.com/guide/email-automation.md): Connect your email sending account, write emails in the drag-and-drop email editor, and send welcome emails, reminders and sequences automatically.

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Part of the [soFunnels user guide](https://sofunnels.com/guide.md). The whole guide in one file: https://sofunnels.com/llms-full.txt