# Map your funnel on the visual flow builder

Source: https://sofunnels.com/guide/visual-flow-builder
Last updated: 2026-10-05

The flow builder shows your whole funnel on one canvas. Each card is a step: a page, an email, a wait or a decision. Lines between cards decide where a visitor goes next and what runs in the background. Click a card to edit it, drag between the dots on its edges to connect it, and drag cards to rearrange the canvas.

- **Plan:** Every plan
- **Where:** Funnels, then open any funnel

## The steps you can add

Tap a step in the library to add it, or drag it onto the canvas. Steps come in three groups.

### Pages the visitor sees

| Step | Its goal |
| --- | --- |
| Opt-in / Landing | Capture a lead with a form |
| Sales Page / VSL | Present the offer and send visitors to checkout |
| Checkout & Bump | Take the payment, with optional order bumps |
| 1-Click Upsell (OTO) | Offer an upgrade after the purchase |
| Downsell Offer | Offer a smaller alternative to people who decline |
| Tripwire / Impulse Offer | Make a low-priced first sale |
| Application / Booking | Qualify people and book a call |
| Quiz | Ask one question per screen and score the answers |
| Thank You / Confirmation | Confirm the order and say what happens next |
| External Page | Send visitors to a link outside soFunnels, such as your course platform |

### Automations that run in the background

- **Email Automation**: sends an email to the lead or customer.
- **Send data to...**: forwards form entries or order details to Zapier, Make, n8n or your CRM.
- **Delay / Wait**: pauses for a set time, or until a date and time, before the next automation.

### Logic that decides the path

- **Condition**: sends people one way or another based on what they did, such as whether they bought.
- **Traffic Split**: sends a fixed percentage of visitors down each path, for A/B tests.

Conditions, splits and waits are covered in [Branch, A/B test and delay your funnel](https://sofunnels.com/guide/conditions-splits-and-delays).

## What the lines mean

A line's style tells you what it does, decided by the steps at its two ends:

| Line | Between | Meaning |
| --- | --- | --- |
| Solid | A page and the next page | The visitor goes here next |
| Dashed | Anything and an email, wait or data step | Runs in the background; the visitor is not moved |
| Dotted, labelled "Email button" | An email and a page | The page the email's button opens |

> **Good to know:** an email never moves a visitor. Someone who joins your list goes straight on to the next page while the email is sent in the background.

## Add, connect and edit steps

1. **Add a step** by tapping it in the step library, or drag it to where you want it.
2. **Connect two steps** by dragging from the dot on the right edge of one card to the dot on the left edge of the next.
3. **Choose the first page** by selecting it and pressing **Set as Start**. This is the page your funnel link opens.
4. **Edit a page** by selecting its card and pressing **Open in Page Builder**.
5. **Change the step's address** in its settings under **URL Path Slug**. On Free, addresses are created automatically; Basic and Pro let you choose them.

Each step's menu also lets you **Duplicate Step in this Funnel**, **Copy Step to Another Funnel**, **Save as Reusable Template** or **Delete Step from Funnel**. When you remove a step, its neighbours are reconnected only when the new line would mean the same thing as the old one.

> **Tip:** live visitor counts appear on each card once your funnel is published, so you can see at a glance where people stop.

## Saving and drafts

Every change saves automatically as a draft. Your live funnel does not change until you press **Review & publish** and confirm. If you change your mind, **Discard unpublished changes** returns the draft to what is live. [Publishing guide](https://sofunnels.com/guide/publish-and-share).

## Frequently asked questions

### Can a funnel have more than one path?

Yes. Use a Condition to send buyers and non-buyers different ways, or a Traffic Split to test two versions of a page.

### How do I send buyers to my course platform after checkout?

Add an External Page step after the checkout or thank-you page and paste the full address of your course platform, starting with https://.

### Does the flow builder work on a phone?

Yes. Tap a card to build it, pinch to zoom and drag to move around the canvas.

## Related guides

- [Design pages with the drag-and-drop editor](https://sofunnels.com/guide/page-editor.md): Edit funnel pages without code: drag in blocks for video, countdown timers, forms, testimonials and pricing, preview on phone and desktop, and write with AI.
- [Branch, A/B test and delay your funnel](https://sofunnels.com/guide/conditions-splits-and-delays.md): Use Condition, Traffic Split and Delay steps in soFunnels to send buyers and non-buyers different ways, A/B test pages, and time follow-up emails.
- [Send automated follow-up emails](https://sofunnels.com/guide/email-automation.md): Connect your email sending account, write emails in the drag-and-drop email editor, and send welcome emails, reminders and sequences automatically.

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Part of the [soFunnels user guide](https://sofunnels.com/guide.md). The whole guide in one file: https://sofunnels.com/llms-full.txt