# What is soFunnels?

Source: https://sofunnels.com/guide/what-is-sofunnels
Last updated: 2026-10-05

soFunnels is an online sales funnel builder. It turns a description of your offer into a complete funnel: landing page, sales page, checkout, one-click upsell, thank-you page and follow-up emails, connected in order and ready to publish. Buyers pay you directly through your own Stripe account, and soFunnels takes 0% of your sales.

- **Best for:** Coaches, course creators, consultants, authors, software founders and local businesses
- **Price:** Free plan; Basic from $16 a month billed yearly; Pro from $20 a month billed yearly
- **Fee on your sales:** 0%. Only Stripe's standard processing fee applies
- **Skills needed:** None. No code and no designer

## What is a sales funnel?

A **sales funnel** is the short series of pages a visitor moves through on the way to becoming a customer. Each page has one job. An opt-in page collects an email address, a sales page explains the offer, a checkout takes the payment, an upsell offers an upgrade, and a thank-you page confirms the order.

A website gives people many places to wander. A funnel gives them one next step at a time, which is why funnels usually turn more visitors into buyers. Emails sent in the background bring back the people who left before buying.

| Step | Its one job | Example |
| --- | --- | --- |
| Opt-in page | Collect an email address | Free checklist in exchange for an email |
| Sales page | Explain the offer and its value | A video and the course outline |
| Checkout | Take the payment | Course for $97, with a $17 order bump |
| One-click upsell | Offer an upgrade after the sale | Coaching call added with one click |
| Thank-you page | Confirm and say what happens next | Access details and a welcome video |

New to these words? The [sales funnel glossary](https://sofunnels.com/guide/sales-funnel-glossary) explains every term in one place.

## What soFunnels does

soFunnels holds everything a funnel needs in one workspace, so you do not have to connect a page builder, a checkout, an email tool and an analytics tool yourself.

- **Plans the funnel for you.** Describe your offer in a sentence and the [AI funnel builder](https://sofunnels.com/guide/ai-funnel-builder) drafts every page, the checkout and the follow-up emails.
- **Ready-made funnels.** Start from a [funnel template](https://sofunnels.com/guide/funnel-templates) for a lead magnet, course, coaching application, quiz, challenge, webinar, book or software trial.
- **Visual flow builder.** See the whole journey on one canvas and rearrange it by dragging. [How the flow builder works](https://sofunnels.com/guide/visual-flow-builder).
- **Drag-and-drop page editor.** Edit any page with blocks for video, countdown timers, forms, testimonials and pricing. [Design your pages](https://sofunnels.com/guide/page-editor).
- **Checkout on your own page.** Cards, Apple Pay and Google Pay, with order bumps, coupons, subscriptions, payment plans and free trials. [Set up checkout](https://sofunnels.com/guide/checkout-setup).
- **One-click upsells.** After a purchase, buyers accept an upgrade with one button and nothing to type again. [Add upsells](https://sofunnels.com/guide/one-click-upsells).
- **Quizzes.** One question per screen, with scores and a different next page for each result. [Create a quiz](https://sofunnels.com/guide/quiz-funnels).
- **Follow-up emails.** Welcome emails, reminders and sequences that send themselves. [Automate emails](https://sofunnels.com/guide/email-automation).
- **Analytics.** Traffic by source, conversion by step and revenue that counts only money actually collected. [Read your numbers](https://sofunnels.com/guide/funnel-analytics).
- **Ad tracking.** Leads and purchases sent to Meta and Google from the server as well as the browser. [Track your ads](https://sofunnels.com/guide/ad-tracking).

## How it works

1. **Describe your offer.** Say what you sell, who it is for and what it costs, or pick a template. You get every page, the checkout and the follow-up emails already written.
2. **Make it yours.** Rearrange steps on the flow builder and edit any page by dragging blocks. Change a word or rebuild a section in one click.
3. **Connect Stripe and publish.** Connect your Stripe account once and press publish. Your funnel is live on its own address and can take a real payment the same day.

## Who uses soFunnels

- **Coaches and consultants** who book calls with an application form or sell a challenge that leads to a program.
- **Course creators** who sell a course from a video sales page and offer a coaching upgrade after checkout.
- **Authors** who give away a free book for the price of shipping and offer the audiobook as an upsell.
- **Software founders** who start free trials and offer a yearly plan at a discount.
- **Local businesses** such as gyms and studios that sell a low-priced intro pass online.
- **Agencies** that build lead generation funnels and webinar registrations for clients.

## What makes soFunnels different

- **0% platform fee.** You pay a flat monthly price. Your sales go to your own Stripe account and soFunnels never takes a percentage.
- **One bill instead of four tools.** Pages, checkout, emails, quizzes and analytics live together, so a lead or an order is visible everywhere at once.
- **Buyers pay on your page.** The checkout is part of your funnel, not a redirect to a separate payment site.
- **Revenue you can trust.** Reports count only money that was collected, never abandoned checkouts or declined cards.
- **Everything is a draft until you publish.** Edit freely; visitors only see changes after you review and publish them.
- **Your audience is yours.** Contacts, submissions and orders export to CSV at any time.

## What soFunnels does not do yet

It helps to know the edges before you start:

- **Your own domain name.** Paid plans publish on your own subdomain, such as yourname.sofunnels.com. Connecting a domain you already own is being built.
- **Hosting course videos behind a login.** After a purchase you can send buyers to your course platform with an External Page step, or deliver access details by email.
- **Sending email from our servers.** Funnel emails go out through your own email sending account, which protects your sender reputation. [Why and how](https://sofunnels.com/guide/email-automation).

## Frequently asked questions

### Is soFunnels a website builder?

It builds pages, but its focus is funnels: short sequences of pages with one goal each, connected to a checkout and to follow-up emails. Use it for offers, launches and lead generation rather than a many-page company website.

### Is soFunnels a ClickFunnels alternative?

Yes. soFunnels covers the same core job as all-in-one funnel builders such as ClickFunnels or Kartra: pages, checkout, order bumps, upsells and follow-up in one place. The differences are a flat price from $16 a month billed yearly, a 0% platform fee, and an AI planner that drafts the whole funnel from one sentence. [See pricing](https://sofunnels.com/pricing).

### Can I try soFunnels for free?

Yes. The Free plan has no time limit and needs no card. You can even describe your offer on the home page and start building before you create an account.

### Does soFunnels work on phones?

Yes. Every published page adapts to phones, tablets and desktops, and the page editor lets you preview each size side by side.

## Related guides

- [Create your account and your first funnel](https://sofunnels.com/guide/create-your-first-funnel.md): Sign up free, choose a plan, then build your first sales funnel three ways: describe your offer to the AI, start from a template, or use a blank canvas.
- [Sales funnel glossary](https://sofunnels.com/guide/sales-funnel-glossary.md): Plain definitions of sales funnel terms: opt-in page, lead magnet, VSL, tripwire, order bump, one-click upsell, downsell, OTO, conversion rate and more.
- [Plans, limits and billing](https://sofunnels.com/guide/plans-and-billing.md): What the Free, Basic and Pro plans include, how page view limits work, how to upgrade or cancel, and how the 30-day money-back guarantee works.

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Part of the [soFunnels user guide](https://sofunnels.com/guide.md). The whole guide in one file: https://sofunnels.com/llms-full.txt