Grow your first 1,000 email subscribers in 90 days.
The step-by-step playbook I wish I had when I started: what to offer, how to write the emails, and where to find readers without spending a cent on ads.
Six chapters. One clear path from zero to 1,000.
No theory for its own sake. Every chapter ends with a task you can finish in an afternoon.
The 1,000 subscriber math
Why 1,000 people who opened your last email beat 50,000 followers, and the weekly numbers that get you there.
Pick a promise people want
A five-question exercise to find the topic your audience will trade an email address for.
The welcome sequence
The three emails that turn a new subscriber into a reader who looks for your name.
12 lead magnets that work
Checklists, swipe files, mini-courses: real examples with the opt-in rates they earned.
Traffic without ads
Five free channels ranked by effort, plus the posting rhythm that compounds.
Your 90-day plan
A week-by-week calendar so you always know the one thing to do next.
A plan you can start tonight, not another idea for someday.
This is for you if...
It is not for you if...
Hi, I am Nora. I grew a newsletter from 0 to 140,000 readers.
Twelve years ago I sent my first newsletter to 14 people, and three of them were family. Since then I have helped more than 900 creators build lists that pay their rent.
This playbook is everything I teach in my paid workshops, edited down to what actually moves the number.
Real creators, real lists.
"I had been "meaning to start a newsletter" for two years. Chapter 6 gave me a plan for every week, and I finally stuck to one."
"The lead magnet chapter alone was worth it. I swapped my vague "join my list" box for a checklist and the numbers jumped overnight."
"Clear, honest and practical. No hacks, just a system. The welcome sequence template now does my selling for me."
Questions, answered
Is it really free?
Yes. Enter your name and email and the PDF is yours. You will also get a short email series with the best ideas from the playbook, and you can unsubscribe whenever you like.
I am starting from zero. Is this for me?
It was written for you. Chapter 1 assumes no list, no website and no budget, and every step after that builds on the one before.
Which email tool do I need?
Any of them. The playbook teaches the strategy, the copy and the plan. It works with whichever email platform you already use or choose.
How long does it take to read?
About 45 minutes cover to cover. Most readers start with Chapter 6, the 90-day plan, and go back to the other chapters as they need them.
Your first 1,000 readers start with one email.
Get the free playbook and send your first one this week.
Send me the playbook