AC
Amara Collins
Founder coaching
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Private 1:1 coaching for founders

Build a business that grows without consuming your life.

I help founders of service businesses step out of the day-to-day, raise their revenue and get their evenings back, in six focused months.

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Client Client Client
Trusted by 140+ founders since 2016
Amara Collins, founder coach
Average client
+41% revenue
and 12 hours a week back
Next intake
4 places open
As heard on Founder Quarterly THE OPERATOR Lead Well Podcast Northbound Summit
Sound familiar?

You built something real. Now it runs you.

The skills that got you here (doing the work brilliantly, saying yes, being available) are exactly what is holding the business back now. That is not a character flaw. It is a stage, and it has a way through.

You work 60-hour weeks and the business still stalls the moment you take a day off.

Your team waits on you for decisions, approvals and answers only you seem to have.

Revenue has plateaued and more hours is the only growth plan you have left.

You have lost the plot on why you started, and what the next three years are for.

The Clarity Method

Three phases. Twelve weeks to a business that does not need you in every room.

The Clarity Method has been refined with more than 140 founders. It is structured enough to deliver results, and flexible enough to fit your business, not a template.

A strategy session
01
Weeks 1 to 3

Diagnose

We map where your time, money and attention actually go, and find the three bottlenecks that cost you the most.

02
Weeks 4 to 8

Design

You rebuild your offer, your week and your team structure around the work only you should be doing.

03
Weeks 9 to 12

Delegate

We hand off, measure and adjust, until the business runs on systems instead of on you.

Client results

What changes when the founder steps back

Marcus Hale
Marcus Hale
Founder, Hale Advisory (12 people)
15 hrs
back every week
+48%
revenue in 9 months

"I stopped being the bottleneck. My senior team now runs client delivery, and I spend Fridays on strategy instead of firefighting."

Tom Becker
Tom Becker
Owner, Northpeak Studio (agency)
2x
average project size
4 weeks
first real holiday in 6 years

"Amara made me fire my two worst-fit services. Scary at the time. Best decision I have made for this company."

Sofia Mendes
Sofia Mendes
Independent strategy consultant
$38k
to $71k per month
3 days
client work per week

"I raised my prices, productised my offer and finally hired. Same expertise, completely different business."

What is included

The Clarity Partnership

Six months of private, 1:1 coaching. I take on a small number of founders at a time, so every client gets real attention.

A coaching conversation
Weekly 1:1 sessions
60 minutes every week on the decisions that matter most right now.
Direct message access
Voice and text between sessions, answered within one business day.
Quarterly planning intensive
A half-day session to set the 90-day plan, and review the last one.
The operator toolkit
Hiring scorecards, delegation templates, pricing models and meeting rhythms.
Team session
One session with your leadership team to roll out the new structure.
A clear commitment
Six months together, with a check-in at week six to make sure it is working.

This is a fit if you...

Run an established business, usually $250k or more a year
Are ready to change how you work, not just what you know
Want growth and a life outside the business, not one or the other

It is not a fit if you...

Are still validating your first offer
Want someone to do the work for you
Are looking for a quick tactic rather than a real change
Amara Collins
About Amara

I spent 14 years building and selling a consultancy. Now I help founders do it without burning out.

I grew my firm to 40 people and sold it in 2016, and I made every mistake on the way: hiring too late, pricing too low, holding on to every decision.

Since then I have coached more than 140 founders through the same transition. I am direct, practical and on your side.

ICF certified coach
Former founder and CEO
Apply

Let us see if we are a fit.

Applying is free and takes about seven minutes. If it looks like a match, you will be invited to a 45-minute Clarity Call: a real working session, not a sales pitch.

1Start your application here
2Tell me about your business on the next page
3Book your free Clarity Call
Step 1 of 2

Start your application

Two minutes now, five on the next page. I read every one personally.

Confidential. No spam, no sales calls you did not ask for.

Great start

Taking you to the rest of your application...

Common questions

What does coaching cost?

The partnership is a six-month engagement. Investment depends on scope and is covered openly on our call, so there are no surprises. Most clients recover it within the first quarter.

How much time does it take each week?

About two hours: one 60-minute session and an hour of implementation. The point is to give you time back, not take more of it.

Is this for very early-stage businesses?

It works best for founders with an established business, usually $250k or more in annual revenue, and at least a small team or contractors.

What happens after I apply?

I review every application within two business days. If it looks like a fit, you will be invited to book a free 45-minute Clarity Call. If not, I will tell you honestly and point you to a better resource.