No big audience. No paid ads. No "launch team". Just one offer, one video and one email sequence, the exact setup you can build this month.
The "Offer Stack" secret that lets a tiny audience buy a $497 program, even if nobody knows your name yet.
Why giving away your best content is the fastest way to sell more of it (most coaches get this exactly backwards).
The 11-minute video that sold $1.2M of a single course, and the 4-part script behind it.
How to price an info product so your first 20 buyers fund everything that comes after.
The one email that brings in 30% of every launch, and when to send it.
Founder of OfferLab. Has helped 6,000+ coaches and creators package what they know into products that sell, generating over $40M in student sales.