Terms of Service
Effective Date: September 1, 2026 • Last Updated: November 4, 2026
Please review these Terms of Service carefully before accessing or using soFunnels. These terms contain important provisions regarding your legal rights, binding individual arbitration, class action waivers, direct Stripe payment governance, our 30-day money-back guarantee, and limitations of liability.
1 Acceptance of Terms & Eligibility
These Terms of Service (“Terms”) constitute a legally binding agreement between you (“User”, “Customer”, “you”) and soFunnels (“soFunnels”, “Platform”, “we”, “us”). By registering an account, accessing, or utilizing any portion of our visual builder, hosting infrastructure, or APIs, you signify your unreserved acceptance of these Terms, as well as our Privacy Policy.
You represent and warrant that you are at least 18 years of age (or the legal age of majority in your jurisdiction) and possess full legal capacity and corporate authority to enter into these Terms on your own behalf or on behalf of any entity you represent.
2 Account Security & Multi-Tenant Integrity
You are solely responsible for maintaining the confidentiality and security of your account credentials. You accept full legal responsibility for all activities, data modifications, and funnels operated under your login.
soFunnels operates a multi-tenant cloud architecture with database-level isolation. You agree not to: (a) attempt to access, probe, or intercept data belonging to other tenant accounts; (b) conduct unauthorized vulnerability scans, penetration testing, or reverse engineering of the platform codebase; or (c) share or distribute administrative account credentials to unauthorized parties.
3 Platform Role & Direct Stripe Payment Integration
A. Software Tool Provider (Not a Payment Processor / Merchant of Record)
soFunnels provides software tools for designing landing pages, creating checkout components, and analyzing visitor metrics. soFunnels is NOT a payment processor, bank, money transmitter, escrow agent, or Merchant of Record.
B. Direct Merchant Account Connection
When you collect payments on your funnels, you connect your own Stripe account using your direct API credentials. All financial transactions, credit card processing, payouts, currency conversions, refunds, chargebacks, and payment disputes occur directly between you, Stripe, and your end customers. Funds never transit through or belong to soFunnels.
C. Merchant Responsibility for End Customers
You are 100% solely responsible for: (i) fulfilling all products, digital goods, and services sold to your buyers; (ii) providing your own terms of sale, refund policies, and customer support; (iii) collecting and remitting all applicable sales taxes, VAT, and GST; (iv) managing customer refunds and chargeback disputes; and (v) complying with all Stripe Connected Account Agreements and card network rules. soFunnels disclaims all liability related to your transactions with end shoppers.
4 No Earnings, Traffic, or Conversion Guarantees
soFunnels makes NO warranties, representations, or guarantees regarding the conversion rates, traffic volume, lead acquisition, sales volume, financial earnings, or commercial success of any funnels or campaigns built using our platform.
Any case studies, benchmarks, marketing materials, or speed metrics shown on soFunnels web properties are illustrative examples of software performance and do not constitute an explicit or implied guarantee of financial outcome. Your commercial results depend entirely on your market, offer, pricing, advertising strategies, and individual business execution.
5 Acceptable Use Policy (AUP) & Prohibited Conduct
You agree not to use soFunnels to create, host, advertise, or promote any of the following prohibited content or activities:
Violation of this Acceptable Use Policy constitutes a material breach and will result in immediate termination of your account and deactivation of all associated funnels without notice or refund.
6 Intellectual Property Rights, Content Ownership & DMCA
A. Platform Intellectual Property: All software code, visual editor interfaces, templates, stylesheets, documentation, brand assets, and proprietary algorithms comprising soFunnels are the exclusive property of soFunnels and its licensors, protected under international copyright and intellectual property laws.
B. User Content Ownership: You retain complete ownership of all text, product descriptions, images, graphics, audio, video, and customer contact lists (“User Content”) uploaded to or published via your funnels.
C. License to Operate: You grant soFunnels a limited, worldwide, non-exclusive, royalty-free license to host, store, cache, format, and transmit your User Content solely to the extent necessary to deliver and render the Service.
D. DMCA / Copyright Infringement Takedown: We respect intellectual property rights. If you believe any funnel hosted on soFunnels infringes your copyright, please send a written DMCA takedown notice containing standard statutory details to [email protected] or [email protected].
7 AI-Assisted Features & Generated Content
soFunnels may offer automated AI features for copy suggestions, headline generation, or funnel structuring. All AI outputs are generated via automated algorithmic models and provided “AS IS” without warranty of accuracy, original authorship, or legal compliance.
You retain 100% ultimate legal responsibility for reviewing, fact-checking, editing, and approving all AI-generated content before making it publicly accessible on your funnels.
8 Subscriptions, Free Plan, Payments, Refunds & Cancellations
- Free Plan: New accounts may use the Free plan at no charge under published tier limitations. Subscriptions are billed on a recurring monthly or annual basis as selected.
- Free Plan Attribution: Pages published from a Free plan account display a small “Built with soFunnels” credit at the foot of the page. This attribution is a condition of free hosting, may not be removed, obscured or altered, and is lifted automatically on any paid plan.
- Recurring Billing: Platform subscription fees are billed in advance on a recurring monthly or annual cycle via Stripe Billing.
- Self-Serve Cancellation: You may cancel your subscription at any time via the Stripe Customer Portal inside your account settings. Upon cancellation, your funnels will remain active until the conclusion of the paid billing cycle.
- Refunds Outside the Guarantee: Apart from the 30-Day Money-Back Guarantee below, payments are non-refundable, including for partially used billing periods, except where expressly mandated by applicable statutory law.
- Chargeback Policy: You agree to contact our billing support team at [email protected] to resolve any billing disputes, including a refund under the 30-Day Money-Back Guarantee, prior to initiating a bank chargeback. Unjustified or fraudulent chargebacks will result in immediate account termination.
30-Day Money-Back Guarantee
If soFunnels is not right for you, you may request a full refund within thirty (30) days of your first payment for a paid plan. Email [email protected] from the email address on your account. You do not need to give a reason.
- What is refunded: every subscription fee you have paid to soFunnels, returned to the original payment method. Once issued, a refund can take 5 to 10 business days to appear, depending on your bank.
- What happens to your account: the paid subscription ends when the refund is issued, and your account returns to the Free plan. Your funnels, pages and contacts are kept, and features that require a paid plan stop working.
- Once per customer: the guarantee covers the first paid subscription a customer takes out and applies once across all of their accounts. Payments made after the 30-day window, including renewals, are not covered.
- Exclusions: the guarantee does not apply to an account suspended or terminated for a breach of these Terms, including the Acceptable Use Policy in Section 5.
- Scope: the guarantee covers fees paid to soFunnels only. Stripe processing fees and payments between you and your buyers fall under Section 3 and are not covered.
9 Service Modifications & Uptime Disclaimer
We engineer soFunnels for maximum reliability, speed, and continuous availability. However, we do not warrant that the Service will be uninterrupted, error-free, or entirely free of temporary disruptions due to maintenance, cloud infrastructure outages, or Internet network congestion. We reserve the right to modify, enhance, or deprecate platform features with reasonable notice.
10. Disclaimer of Warranties ("AS IS" & "AS AVAILABLE")
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, THE SOFUNNELS PLATFORM, SERVICES, TEMPLATES, SOFTWARE, AND CONTENT ARE PROVIDED STRICTLY ON AN “AS IS” AND “AS AVAILABLE” BASIS WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE. SOFUNNELS SPECIFICALLY DISCLAIMS ALL IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, ACCURACY, NON-INFRINGEMENT, AND QUIET ENJOYMENT, AND ANY WARRANTIES ARISING OUT OF COURSE OF DEALING OR USAGE OF TRADE.
11. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL SOFUNNELS, ITS AFFILIATES, DIRECTORS, OFFICERS, EMPLOYEES, AGENTS, OR SUPPLIERS BE LIABLE FOR ANY INDIRECT, CONSEQUENTIAL, INCIDENTAL, SPECIAL, PUNITIVE, OR EXEMPLARY DAMAGES (INCLUDING DAMAGES FOR LOSS OF PROFITS, REVENUE, SALES, BUSINESS OPPORTUNITY, GOODWILL, DATA LOSS, OR COST OF SUBSTITUTE SERVICES), ARISING OUT OF OR RELATING TO THESE TERMS OR THE USE OR INABILITY TO USE THE PLATFORM.
IN ALL CIRCUMSTANCES, THE MAXIMUM AGGREGATE LIABILITY OF SOFUNNELS FOR ALL CLAIMS OF ANY KIND SHALL NOT EXCEED THE GREATER OF: (A) ONE HUNDRED UNITED STATES DOLLARS ($100.00 USD), OR (B) THE TOTAL SUBSCRIPTION FEES ACTUALLY PAID BY YOU TO SOFUNNELS IN THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM.
12 Indemnification
You agree to defend, indemnify, and hold harmless soFunnels, its parent, subsidiaries, affiliates, officers, directors, employees, and contractors from and against any and all claims, liabilities, damages, losses, fines, penalties, costs, and expenses (including reasonable attorneys’ fees) arising out of or relating to:
- Your access to or use of the Service or any funnels published by your account;
- Any User Content, products, digital goods, offers, or services sold or advertised on your funnels;
- Your violation of any provision of these Terms or the Acceptable Use Policy;
- Your direct Stripe integration, merchant-customer disputes, refunds, or chargebacks;
- Your violation of any third-party rights (including intellectual property, privacy, publicity, or consumer protection rights) or any statutory marketing laws (such as CAN-SPAM, TCPA, GDPR).
13 Dispute Resolution, Mandatory Arbitration & Class Action Waiver
A. Informal Resolution: Before initiating any formal legal proceeding, you and soFunnels agree to notify the other party in writing and negotiate in good faith for at least thirty (30) days to resolve the dispute informally.
B. Binding Individual Arbitration: If the dispute cannot be resolved informally, it shall be resolved by final, binding individual arbitration administered under commercial arbitration rules, rather than in court.
C. CLASS ACTION WAIVER: YOU AND SOFUNNELS AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN AN INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, COLLECTIVE, CONSOLIDATED, OR REPRESENTATIVE PROCEEDING.
14 General Provisions & Legal Inquiries
These Terms constitute the entire agreement between you and soFunnels concerning the Service. If any provision is found invalid or unenforceable, that provision shall be enforced to the maximum extent permissible and all remaining provisions shall remain in full effect.