Add one-click upsells and downsells
A one-click upsell is an offer shown right after a purchase. The buyer accepts with one button and is charged on the card they just used, with nothing to type again. People who decline can be sent to a downsell, a smaller alternative. Add an upsell by placing a 1-Click Upsell (OTO) step after your checkout and setting its price.
- Plan
- Basic or Pro
- Where
- A 1-Click Upsell (OTO) step after a checkout
- Pricing
- One-time prices only
On this page
Add an upsell
- On the flow builder, add a 1-Click Upsell (OTO) step and connect your checkout to it.
- Connect the upsell to the next page, usually a downsell or the thank-you page.
- Open the upsell page, select the offer block and press Edit Checkout.
- Enter the offer name and its one-time price. Set the Accept Button Text and the Decline Link Text, such as "Yes, add it to my order" and "No thanks".
- Save, then publish the funnel and test it with a real purchase.
Send people who decline to a downsell
Add a Downsell Offer step with a smaller or cheaper version of the upsell. Then in the upsell's Edit Checkout, set If Declined, Go To to your downsell page. Buyers who accept the upsell continue to the next step; buyers who decline see the downsell.
What the buyer experiences
- One click. The upgrade is charged to the card used at checkout. Nothing to type.
- Bank checks still work. If the buyer's bank asks them to confirm the payment, they confirm it on the same page.
- No surprises. If a charge cannot be completed, the buyer is told in plain words that they were not charged for the upgrade, and offered a clear way to continue.
- No double charges. A double click or a refresh never charges twice.
- A fair window. The offer can be accepted for 30 minutes after the last decision, and each acceptance gives the next offer fresh time, so a series of offer pages with long videos does not expire halfway.
Good to know
- One-time prices only. A subscription needs the buyer's explicit agreement at checkout, so one-click offers are one-time charges.
- Cards are saved only when needed. soFunnels saves the buyer's card for an upsell only in funnels that have an offer after the sale.
- Upsells stay in their funnel. An offer can only charge purchases made in the same funnel.
Frequently asked questions
What is a good upsell?
Something that makes the first purchase faster, easier or bigger: a coaching call after a course, templates after a book, or a yearly plan after a trial. Price it close to the original purchase or a little above.
Can I have more than one upsell?
Yes. Chain several upsell and downsell steps after the checkout. Each acceptance keeps the offer window open for the next one.
Do upsells show in my revenue?
Yes. Accepted upsells appear as their own orders and count towards revenue once paid. Declined ones never count.
Describe your offer and get pages, checkout and emails in minutes. No card needed.
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