Create a quiz funnel
A quiz step shows one question per screen, scores the answers and gives each visitor a result, such as Beginner or Advanced. Each result can lead to its own page, offer and emails. Answers are saved to the contact, and people who leave halfway can get a reminder email that takes them back to where they stopped.
- Plan
- Every plan; reminder and result emails need Basic or Pro
- Where
- Add a Quiz step on the flow builder, then open it
On this page
Build a quiz
- On the flow builder, add a Quiz step and open it. The quiz builder opens.
- On the Questions tab, add your questions. Start with a Welcome screen if you want an introduction.
- Add a Contact details question to ask for a name, email or phone. Turn on "Let them skip" if the email should be optional.
- Give each answer points in the question settings if you want a score.
- On the Results tab, add a result for each group of visitors, such as Beginner and Advanced, with the score range that leads to it.
- Use Preview to take the real quiz. Answers in preview are never saved.
Question types
| Type | How it works |
|---|---|
| Welcome screen | An optional introduction with a headline and a Start button |
| Single choice | Pick one answer; moves on automatically |
| Multiple choice | Pick several, with an optional minimum and maximum |
| Yes / No | A two-answer question |
| Short text and Long text | Typed answers, shown on the Submissions page |
| Rating | A score from 1 to 5 or 1 to 10 |
| Contact details | Name, email and phone, each switched on or off |
| Ending screen | Shown at the end when nothing is connected after the quiz |
Send each result to its own page
In the quiz builder, press Create a path for each result. soFunnels adds a Condition after the quiz with one branch per result, so each group lands on the page and offer made for them.
You can also branch on a single answer, the score, or whether the quiz was finished, with an ordinary Condition.
Remind people who do not finish
Press Add a reminder for people who do not finish. Once someone has given their email, a reminder email can bring them back. Its button reopens the quiz where they left off, for up to 14 days.
Good to know: nothing is saved about a visitor until they give a valid email. Someone who finishes without one is counted as an anonymous finish, not as a lead.
See how your quiz is doing
The Insights tab shows how many people saw the quiz, how many finished, left it unfinished or finished without giving an email, the average score, how results split and how each question was answered, counted from your live funnel. Each person's answers, score and result also appear on the Submissions page.
Frequently asked questions
Can visitors cheat the score?
No. Scores and results are worked out by soFunnels from the published quiz, not by the visitor's browser.
Can I send a different email for each result?
Yes, on Basic and Pro. Put the result emails behind a Wait and a "Finished the quiz" condition, so they go out only after the quiz is complete.
What if someone takes the quiz twice?
Each attempt is saved separately, and finishing the same attempt twice does not count it twice.
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